Finding staff can be difficult at the moment, so I have put together some ideas of ways to help you find employees.
1. Give your business an identity! Before writing the job adv, think about what business’s identity may be. This is your culture, your values, your message, your mission! Your identity is the answer to the question “Why would someone want to work at your business?” This identity is what you want to convey in your advertisement in whatever method you choose to find employees for your business.
This helps the prospective employees know what kind of business you are and align with your value. Write a job advertisement that stands out from the others by using your business identity, why it is a great place to work, benefits. By recording a video as well, this will allow your ad to stand out from the others.
2. Facebook is still one of the best places to find employees. It has a powerful targeting feature that lets you advertise to people based on their skills, locations, age, and other variables. Post your video and show your personality and your business’s identity.
3. Advertise outside Australia: The rules around New Zealand citizens to become an Australian have recently changed, with many New Zealanders looking at coming to Australia to live permanently.
4. Ask your current employees to spread the word, it is a quick and easy way to find employees for your business.
5. A sign in your business window or flyer on a bulletin board that stands out. All it takes is the cost of paper, printing, and time to post them in your area.
6. Look for “Great” rather than “Experienced”. Look, instead, for “great” people and give them the experience they need. In most cases, a “great” employee is simply excited, willing to work, and teachable. Hiring with an eye to those qualities rather than looking for the most experienced, can go a long way toward getting you the
best employees for your business.
7. Add a Career page to your website: Having a ‘Careers’ page on your business website is a great way to reach motivated job seekers. Aside from just being a great stand-alone resource on your website, a ‘Careers’ page can be included in all the other ways you choose to find employees. Plus, it can turn up in the search results if someone is actively looking for jobs online.
A ‘Careers’ page on your website is also a great place to elaborate on your business identity in more detail. With your own website, write as much as you like. Your ‘Careers’ page is a great place to really tell everyone what you’re about as a business and what you’re looking for in potential employees.
8. Perfect your Job Description: Review & revise the job description with your business before you start actively searching for new team members. Not only will this give your prospective hires a more accurate idea of what the job entails, but it will also help you identify your target audience. With that target audience in mind, you can focus your efforts on the methods that reach that audience best.
9. Connect with local colleges, TAFE’s & Universities: Most of these institutions have career centres with dedicated staff to help their students find jobs after (and sometimes before) graduation. In many instances, the career center will even have its own job board and email distribution list for promoting employment opportunities that might apply to its alumni. Getting your job included in this resource is a powerful way to reach a large number of individuals quickly and, often, without cost. To start, make a list of all the higher educational institutions within 60 minutes of your business. Then, contact the career center of those institutions and find out how you can get your job added to their system.
10. Ask for Customers for Referrals: Ask your customers if they know of anyone who might want to apply. You could even offer a small giveaway of some kind.
11. Identify Potential: can you train existing employees as well as new hires to improve these key traits.
12. Contact a local Recruitment Agency. They can help you find the right person for the right job and have local knowledge and expertise.
13. Other Social Media Sites: There are so many social media websites that we can’t list them all here. You probably know (and may already be a frequent contributor to) the big ones such as LinkedIn, Twitter, Pinterest, TikTok, YouTube, Reddit, Snapchat, and Instagram. When brainstorming ways to find new team members, why not tap the power and reach of those social media sites by advertising your employment needs. Of course, you can go big and produce an elaborate campaign to find employees for your business. But some of the best and most effective efforts aren’t anything fancy. Sometimes, all it takes is a brief posting about the positions for which you’re hiring and contact information the interested individuals can use to get in touch.
Some social media platforms will even let you target specific groups (e.g., skills, location, experience, etc.) so you can tailor your employee search to those most suited to your business. These targeting efforts may cost your business money, but they can pay dividends in the long run when you find the right employee for the job.
The best thing about these methods of finding employees is that you don’t have to restrict yourself to just one. Try two, three, or all to find out what works best for your business. You don’t have to choose just one: Maybe posting flyers didn’t bring in what you wanted but Facebook gave you three or four great employees. Next time you’re looking, focus on what works and discard what doesn’t. That really is the best way to find employees for your business.
Schedule time to find employees: I find it takes approx. 3 months at least to hire a new employee. Break it down into steps and write in your diary when you are going to complete each step.
Good Luck!